Interviewing for a marketing role can be stressful. However, there are steps you can take to increase your chances of making a positive impression and being extended a job offer. Here are five ways to ace a marketing interview.

• Be Prepared

Research all you can about the company and the interviewers. Understand what the company does and what its mission, values and culture are.

Read the company’s social media pages, blog posts and news section of its website to learn about recent achievements, new campaigns or issues the company’s experiencing. Find out what the company’s target audience is, its role in the industry and products/services it produces. Uncover the company’s revenues, competitors and management structure. Visit LinkedIn to find out the interviewers’ roles in the organization and whether you have mutual connections or interests. Also, print several copies of your resume for the interviewers to refer to and references to call. In addition, prepare multiple samples of your writing or other work to demonstrate your quality and thoroughness. Be prepared to discuss two or three pieces that relate to the position you want.

• Practice Answering Questions

Ask a family member or friend to ask you potential interview questions and provide constructive feedback. Typical interview questions involve your work style, strengths and weaknesses, and projects you’re proud of. For example, “What are your favorite marketing blogs and why?” “Tell me about a campaign you were involved in that didn’t go as well as expected. What do you think went wrong?” “How have you successfully incorporated online marketing tools into previous campaigns?”

Ensure you quantify your successes to demonstrate how you added value for past employers and can add value for your next employer.

• Dress Appropriately

Men should wear a dark suit, such as black or navy, with a light-colored dress shirt, such as white or blue, and matching tie. Women should wear a dark suit coat with matching pants or skirt and a light-colored dress shirt. Wear matching socks or hosiery. Ensure your hair is styled, makeup is minimal and shoes are polished.

• Ask Questions

Listen and respond to what the interviewer says, then follow up with your own question. Add in your opinions and thoughts as well. You’ll keep the interviewer engaged in the conversation and stand out from your competitors. Remember to pause after each question so you can think about the answer.

• Send a Thank-You Email

Let each interviewer know you appreciate their time. Mention two or three topics you discussed that make you the best candidate for the role. Tell them you look forward to hearing from them soon.

Contact WinCorp Solutions

For help with securing your next marketing position, contact WinCorp Solutions!